The
Senior Marketing Coordinator is responsible for collaborating with staff to design, plan, and execute marketing, branding, and public relations for the City of Loveland’s utilities. This position works with the Customer Experience team to create marketing strategies and campaigns to align organization and community facing programs, projects, and initiatives, utilizing multiple marketing techniques to reach customers with a goal to inform, educate and engage customers. This position also supports the Office of Communication and Engagement as needed.
The salary range for this position is $80,000 to $98,891 annually, with a hiring range of $80,000 to $86,072 annually, depending on qualifications and experience. This opportunity will be available until May 1, 2024 at 3:00pm. A current resume is required, and a cover letter is preferred. The Customer Experience team seeks a driven, collaborative professional who is passionate about building relationships, protecting the environment and marketing sustainable operations. They must be resourceful, innovative, forward thinking and a committed team player who maintains an enthusiastic and positive attitude. Our core values of teamwork, ethics and excellence are fundamental to everything we do, and the ideal candidate will have a proven track record of establishing and maintaining relationships within the business community, providing excellent customer service, and managing energy and water programs to success.
Please view our video
Working at Loveland to learn more about our exceptional Loveland community and the benefits of working for the City.
Essential Functions - As a brand champion, collaborate to ensure all contributors of the utility understand the brand and its goals.
- Recommend short-and long-range marketing, information and strategic communication plans for programs and services.
- Coordinate aspects of marketing, education and information programs such as collateral materials, campaigns, employee and customer communications, and billing campaigns.
- Analyze campaigns and strategize to maximize customer related activities.
- Takes a lead administrative role in the design, review production and distribution of information, print media, case studies, videos and other educational material.
- Tracks all marketing projects using project management software and methodology, for reporting purposes.
- Promotes and drives service and behaviors through customer outreach, demonstrations, events, communications, etc.
- Promotes and supports events with marketing efforts, planning, securing sponsorships, providing community relations, and on-site assistance.
- Manages the utility websites including publishing content, maintaining continuity of themes, designing layout, streamlining navigation and increasing online presence to utility customers.
- Provide support in coordinating activities related to customer satisfaction and utilization objectives.
- Partners with supervisors and managers to conceptualize and plan marketing for programs, and special events.
- Maintains expert level knowledge of services, programs, industry, and other municipalities.
- Creates reports and facilitates projects to identify and support customer service and customer experience opportunities.
- Works with department, division and program partners on training materials, event promotions, and new tool development.
- Writes and edit articles, maintains press contacts, and proofreading all outgoing communications.
- Manages the utility’s social media profiles and presence, including Facebook, X, Instagram, YouTube, NextDoor, and additional channels that may be deemed relevant.
- Optimizes content for search engines.
- Initiates and prepares contracts for marketing, website and print vendors.
- Negotiates contracts as needed.
- Utilizes analytics to evaluate website traffic, social media, and program performance.
- Develops holistic quarterly performance report for all marketing and communications work.
- Works with the Customer Experience Manager to develop and submit cost estimates for inclusion in the annual budget for marketing and promotion of Loveland Utilities.
- Creates and manages public relations and emergency response communications in times of crisis.
Other Job Functions - Maintains and assists in developing effective processes that complement the division.
- With a strong emphasis on customer service, provides front-line response to a variety of public and internal inquiries regarding department activities, policies, programs, procedures, and projects over the phone, in person and through written correspondence; coordinate distribution of information to appropriate personnel and redirect customers when appropriate.
- Assists and supports the division with high-level projects and analysis as needed.
- Completes special projects, serves on committees, and other duties as assigned.
Qualifications Education - 4 Year / Bachelor's Degree in Communications, Marketing, Business, News Media, Public Relations or a related field.
- An equivalent combination of education and/or experience may substitute for education requirements on a year-for-year basis.
Required Experience: 5 years of progressively responsible, professional experience in a communications and marketing role with an emphasis on customer service.
Certifications: A valid Driver’s License is required.
Knowledge, Skills, and Abilities - Excellent writing, editing (photo/video/text), presentation and communication skills.
- Experience with creating and curating content for business media and blogs.
- Experience using a variation of popular social media platforms. A passion and experience with social media, email campaigns and the associated technology commonly used for creating social content.
- Experience with project management as a discipline and project management software.
- Proficiency with data analytics.
- Knowledge of website, social analytics tools, Microsoft Office Suite, link tracking tools like bit.ly, Adobe Illustrator, InDesign, Photoshop, HTML, content management systems, and any associated technology commonly used for creating marketing content.
- Experience with planning events.
- Excellent customer service and phone skills.
- Must handle multiple tasks simultaneously, to think logically and solve problems, work well under pressure, and prioritize assignments to meet deadlines.
- Must develop and maintain effective, cooperative, friendly, and professional working relationships, using superior verbal and written communication skills with City employees and the public even in conflict situations.
- Must discern when confidentiality is required and maintain confidentiality.
Physical Demands Frequent: Minimal physical effort typically found in clerical work. Primarily sedentary, may occasionally lift and carry light objects. Walking and/or standing as needed and minimal.
Working Environment Occasional: Exposure to routine office noise and equipment.
Occasional: Exposure to hazards typically found in general office environments where there is rarely to no exposure to injury or accident.
Additional Working Demands / Conditions: Work is performed in an office environment, but can involve field work to include occasional weekends or night shifts attending special events and/or meetings. May need to report to work after hours in emergency situations.
This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions.
City of Loveland job descriptions are designed to describe the general nature and level of work necessary to perform well in the job; they are not intended to provide an exhaustive list of responsibilities, skills, and qualifications. City of Loveland job descriptions may be updated periodically, and additional activities, duties or responsibilities may be assigned by management as deemed appropriate.
With over 300 days of sunshine, and just 30 miles from Rocky Mountain National Park in the heart of northern Colorado, Loveland is an ideal community for anyone to call home. Known as the Sweetheart City, this vibrant cultural hub is home to nearly 500 sculptures and public art installations, the world-famous Valentine Remail Program, and picturesque views of the Rocky Mountains. The community is bustling with a thriving arts, brewery, foodie, and shopping scene. Enjoy headliner concert and theatre productions, professional hockey events, endless community recreation and open space opportunities, art and sculpture shows, and several local festivals. Loveland also boasts an award-winning golf course and an inclusive library and community center. Loveland, Colorado has EVERYTHING YOU LOVE!
In 2020, Loveland was the only Colorado City to win the Governor’s Award for Downtown Excellence, is the top residential recycling City in the state for 4 consecutive years and has been ranked as one of the top places to live, work and raise a family in the U.S. and as one of the Most Idyllic Picturesque towns in America.
Apply today to join more than 800 employees who work to meet the core values of: Accountability & Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness. The City of Loveland is a diverse and welcoming community organization, and our employees enjoy a competitive benefits program, various opportunities for growth and development, and an exceptional work-life balance.
A vibrant community, surrounded by natural beauty, where you belong! Benefit Eligible Benefits Package Includes: - Two (2) Medical plans, Dental, Vision (for self/ spouse/ children)
- A Dedicated, exclusive Employee Health and Wellness Center
- Discounted Chilson Center passes
- Paid vacation, holidays, floating holidays, and medical leave
- Flexible spending including Dependent Care
- Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage
- Retirement 401a, 457, Roth (pre-& post tax) and company match
- A Comprehensive Employee Assistance Program
- Voluntary 529 College Invest program
- Tuition Reimbursement
- Employee Referral Program
- Personal and Professional Development opportunities
- Employee Recognition Program
- Exceptional work-life balance
- Market based pay & regular performance reviews
- Local Government employment is eligible for Public Loan Forgiveness Program
The City of Loveland provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local law.
The City of Loveland participates in E-Verify. In accordance with E-Verify requirements, upon your date of hire the City of Loveland will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
E-Verify Notice of Participation. Learn more about your right to work. Visit
E-Verify.gov for more information.
Employment offers will be conditional on the successful completion of a driving record and criminal history background check.
