About Brian Sooy

Brian Sooy is the founder and design director of Aespire, a design and marketing agency that empowers mission-driven organizations to create purpose-driven communications and culture. Brian is the author of Raise Your Voice: A Cause Manifesto, a practical and inspirational book for leaders that explores how purpose, character, and culture help organizations communicate to the outcomes they are working to achieve. The resolutions of the Cause Manifesto are twelve strategic, inspirational, relational, and aspirational values-based leadership principles for changemakers. Brian has contributed to Switch and Shift, Lead Change Group, Thin Difference, and Smart Blog on Leadership. Brian and his design work has been profiled in publications such as Inside Business, HOW, and GDUSA magazine. His work has been included in books such as The Information Design Handbook, and The Designer's Guide to Business and Careers. He is a frequent speaker and presenter on positioning, marketing, and communications principles and practices for social and public sector organizations.

Website: http://www.aespire.com

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Posts by BrianS:

What is Your Purpose?

What is Your Purpose?

Do you feel that you are doing work that matters? As you lead your team or guide your department, do you ever ask yourself “Is it worth it?” Are we making a difference in the lives of the people that we serve?  Every day when you arrive at the office, there is always...
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