How former CEO of WD-40, Garry Ridge, sustained a culture of respect and results
Building a values‑based culture doesn’t happen by accident — it’s built through intention, inspiration, and courageous leadership.

Building a values‑based culture doesn’t happen by accident — it’s built through intention, inspiration, and courageous leadership.

Accountability for respect (values expectations – how people treat each other) also varies, ranging from inconsistent to nonexistent.

We’re focusing on good that is grounded in your organization’s servant purpose and observable, measurable behaviors.

If leaders don’t act intentionally, disengagement will continue to negatively affect production, engagement, and well-being.

How do you know whether leaders and team members are living your valued behaviors? You measure them, of course.

Alignment means holding everyone—leaders, team members, and staff—accountable for treating others with respect and validation in every interaction.

When someone didn’t align with our ground rules, we coached them. Some responded to that coaching.

Today’s reality is that employees of all generations desire and deserve workplaces where they are respected and validated for their ideas.

Too many senior leaders suffer from BMS—boomer male syndrome. You can spot it when leaders cling to outdated, Industrial Age mindsets.