Individuals, governments, and private businesses all share one absolute truth: Reputation is everything. If an individual has a bad reputation, no one wants to take a chance on them. When a company has a bad reputation, no one wants to do business with them, so much so, that others can simply avoid these less-desirable services and take their business elsewhere. However, people often can’t easily avoid or seek out another local government as easily. Therefore, in many ways, it is even more critical that local governments guard their reputation.