The Oft-Overlooked Secret to Success
In his book, Influence: The Psychology of Persuasion, Robert Cialdini lists six principles of ethical persuasion. The first principle he discusses is reciprocity. “The reciprocity rule says that we should try to repay, in kind, what another person has provided us,” he states. And therein lies to key to the oft-overlooked secret to success, appreciation. […]








































